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October Breakfast Briefing (Download PDF)

Atlas Retail Consulting will be holding a Directors’ Briefing in central London on the 20th of October. Please click here to pre-register.

The Briefing

The briefing aims to give the attendees an overview of the typical issues a retailer faces as they expand in either the UK, Continental Europe or beyond.

The session will deal with the challenges encountered relating to

Mexx will then present a Case Study giving an insight into their own experiences of delivering the growth strategy.

The Speaker

Ashish Sen Sarma is the Vice President: Consumer Sales Europe, and is directly responsible for Mexx’s retail development across Europe.

Ashish will be talking about some of Mexx’s experiences in delivering their growth strategy over the last 10 years, and will provide an insight on the future direction of the European retail business.

The Agenda


Registration & Coffee


Welcome & Introduction


Which growth model to use?

  • Where are you going?
  • What type of business are you?
  • Which model fits you?


What are the product implications of your strategy?

  • Sourcing, Selection & Local considerations
  • Ranging & Assortments
  • Centralised or Devolved product teams
  • Integration with Marketing plans


Retail Operations

  • Implications for the Supply Chain
  • Implications for Store Operations


Mexx International Case Study


Questions & Farewell

The Hosts

Atlas Retail Constulants

Atlas Retail Consultants know retail.

When we started our consultancy in 1998, it was partly out of frustration. In senior positions working for a variety of retailers, we wanted sensible discussions about current retail issues, with like-minded people who understood exactly what our problems were. We wanted practical help to resolve the issues.

Unable to find a truly independent consultancy, we worked through the issues ourselves. As we learnt what to do or what not to do, we realised we could help others experiencing similar pain.

Since then we’ve worked for many pan-European retailers and global brands. We’ve helped them at all levels — from strategic board level right down to the detail day-to-day level. And as our impressive client list has grown, so have we.

It’s still essential to us that our consultants share our exacting independent standards and company ethos. That, combined with our understanding of the retail business inside and out, means that we understand your problems and, importantly, how to resolve them.

The Retailer

Founded in 1980, Mexx is a global lifestyle brand. They offer a range of fashion apparel and accessories for women, men and children, as well as non-apparel items.

Mexx products are available internationally via multiple business channels: wholesale, retail and home shopping. You’ll find their products at over 9,500 selling points in more than 45 countries on 4 continents.

Next week, Mexx are due to open their new UK flagship store on Oxford Street, London, which also launches their new retail concept. The timing is ideal to discover how Mexx has delivered its growth strategy over the last 10 years, and hear how the management team have dealt with the continual challenges this has presented, and perhaps more importantly, how these obstacles have been overcome.

Please click here to pre-register.