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Atlas Retail Consultants 2006 Breakfast Briefing: “Just Doing It”: Building a Pan-European Retailer

8—9am 16 Atlas Retail Consultants 2006, Hilton Metropole Hotel

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Atlas Retail Consulting will be holding a Directors’ Briefing in central London, at the Retail Week conference, on the 16th of MAtlas Retail Consultantsh. Please click here to pre-register for the Retail Week conference.

The Briefing

Atlas Retail Consultants and Nike will host an informal breakfast briefing, dealing with the issues of identifying a growth strategy and then making it happen.

As the briefing title “Just Doing It” suggests, this will be a practical and pragmatic presentation, focusing more on how to make it happen rather than the theory.

The session will also include a question and answer session, giving you the chance to ask your specific questions and hear other retailers experiences.

The Speakers

2 speakers from Nike will be participating in the briefing:

The Agenda


Registration & Coffee


Welcome & Introductions

  • Identifying Growth Opportunities & Priorities
  • Combining Business Models and Retail Channels to build a Growth Model Matrix


Nike Case Study

  • The growth models they chose
  • How they supported the accelerated growth program
  • What next?


Key Points to watch out for

  • People and Teams
  • Product and Assortments
  • Systems and Distribution


Questions & Open Discussion



The Hosts

Atlas Retail Constulants (Consultants)

When we started our consultancy in 1998, it was partly out of frustration. In senior positions working for a variety of retailers, we wanted sensible discussions about current retail issues, with like-minded people who understood exactly what our problems were. We wanted practical help to resolve the issues.

Unable to find a truly independent consultancy, we worked through the issues ourselves. As we learnt what to do or what not to do, we realised we could help others experiencing similar pain.

Since then we’ve worked for many pan-European retailers and global brands. We’ve helped them at all levels - from strategic board level right down to the detail day-to-day level. And as our impressive client list has grown, so have we.

It’s still essential to us that our consultants share our exacting independent standards and company ethos. That, combined with our understanding of the retail business inside and out, means that we understand your problems and, importantly, how to resolve them.

The Retailer: Nike

As one of the most recognised brands in the world, Nike needs little introduction. Most people know the brand for its desirable product and its iconic Nike Town stores. Few are aware however of the growth the retail division has undergone in the past 3 years. From a starting point of 3 flagship stores in European capitals, it has now grown to substantial pan-European retail chain of over 200 stores. This has been achieved through a rapid development and roll out of new business models, store formats and product initiatives. This is the story of how this was achieved within a wholesale dominated environment.

Please click here to pre-register.